Google Analytics is a web analysis service provided by Google. Google Analytics allows website owners to collect detailed statistics about their website users. These statistics include data such as the number of visitors, how long they stay on the website, which pages they visit, where they come to the website from (for example, from a search engine or another website), which operating system they use, and much more.

This information can be used by website operators to improve their website, better understand user behavior and measure the effectiveness of advertising campaigns. Google Analytics can also help to understand visitor demographics, which can be useful for audience analysis.

It is important to note that the use of Google Analytics is subject to certain data protection regulations. Website operators must ensure that they comply with data protection laws in their country and communicate clearly to users

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