SEA is the abbreviation for “Search Engine Advertising”. It deals with paid text ads that are placed in the results pages (SERPs) of search engines such as Google and Bing. This method allows companies to present their offers in the search results based on the search terms entered by users. SEA is an element of search engine marketing and works closely with search engine optimization (SEO).

Dieser Beitrag ist auch verfügbar auf: Deutsch (German)