At Olbricht IT, we want to make sure that you are always informed about the latest developments that can help you to promote and sell your products and services effectively. Today we would like to introduce you to two powerful tools: Funnels and Multi-Step Forms.

What are funnels and multi-step forms?


Funnels, also known as sales funnels, are a structured process that guides potential customers through various stages of the purchase decision process. From the initial awareness of a product or service through to the final purchase, customers are guided through targeted steps that increase their likelihood of making a purchase decision.

An example of a typical sales funnel could be:

  • Awareness: Potential customers are made aware of the product or service, for example through advertising or social media posts.
  • Interest: Prospective customers show interest in the product and start to find out more about it, for example by visiting the website or requesting further information.
  • Decision: Customers decide to buy after weighing up all the available information.
  • Action: Customers make the purchase and complete the process.

Multi-Step Forms

Multi-step forms are a specific type of form that supports this funnel process. Instead of confronting potential customers with a long and overwhelming form that may be off-putting, multi-step forms break the process down into several smaller, more manageable steps. This simplifies the information gathering process and increases conversion rates as customers are more likely to engage.

Some advantages that multi-step forms have over classic forms:

  • Better user guidance: Multi-step forms guide users through the data entry process by breaking it down into several manageable steps. This can help to reduce overwhelm and improve user guidance, as users only see a limited number of fields per step.
  • Higher conversion rates: By breaking the form into multiple steps, users can fill out more digestible sections, increasing the likelihood that they will complete the entire process. Multi-step forms can help reduce bounces and improve conversion rates.
  • More contextualization: Each step of a multi-step form can be used to give the user additional information or context to support data entry decisions. This can help to avoid misunderstandings and improve the quality of the data entered.

Why are they important?

Funnels and multi-step forms are crucial tools in the field of online marketing, as they help companies to optimize the entire sales process. By guiding potential customers through the funnel and helping them gather information and make decisions, they maximize the chances of a successful sale.


How do you benefit from this?

By using funnels and multi-step forms, you can take your marketing and sales efforts to a new level. Here are some of the main advantages:

  • Higher success rate: Conversion rates can be significantly increased by guiding potential customers through the purchase decision process in a targeted manner.
  • Better customer quality: As multi-step forms make it possible to collect targeted information from customers, companies can gain valuable insights and adapt their marketing strategies accordingly.
  • Improved customer experience: By breaking down the buying process into smaller, more manageable steps, the customer experience is improved, leading to higher satisfaction and loyalty.

How can you get started?

If you are interested in integrating funnels and multi-step forms into your marketing strategy, we will be happy to assist you. Our experts at Olbricht IT will be happy to help you develop customized solutions that meet your individual requirements and help you achieve your sales targets.

Innovation is the key to success in today’s highly competitive market environment, and Funnels and Multi-Step Forms are indispensable tools. Do not hesitate to
contact us
to find out more about how we can help you achieve your marketing and sales goals.

Dieser Beitrag ist auch verfügbar auf: Deutsch (German)

Skip to content