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  4. SEO-optimize image captions in WordPress

SEO-optimize image captions in WordPress

Image captions are an often overlooked but important factor for the search engine optimization (SEO) of WordPress websites. Here’s a clear guide on how to optimize your image captions to improve the visibility of your website:

The different categories in the image description

In WordPress, there are various terms related to images that can often be confused. Here is a clear explanation of the differences between title, alt text, image description and image caption:

  1. Title: The title of an image in WordPress refers to the name of the image itself, which is specified when it is uploaded. The title is usually displayed in the WordPress media manager and can be used to organize and find images more easily. In terms of SEO, the image title has less impact than the alt text, but is still a good practice to keep your media library organized.
  2. Alt text (alternative text): Alt text, also known as an alt tag, is a short and concise description of an image. It is added to make the content of the image accessible to people with visual impairments. If an image cannot be loaded for any reason, the alt text is displayed instead of the image. In terms of SEO, the alt text is important as it helps search engines understand the content of the image and determine the relevance of the page for certain search queries.
  3. Image description: The image description is a text that is usually displayed below an image to provide additional information or context. This is particularly useful if you want to provide more information about the image that is not included in the main text of the page. The image description has no direct influence on SEO, but can contribute to the general user-friendliness and comprehensibility of the content.
  4. Image caption: The image caption, also known as the “Image Title Attribute”, is an optional field that you can add to an image in WordPress. It normally appears when you move the mouse pointer over an image. The image caption is used to provide additional context or details about the image. Unlike the title or alt text, the image caption has no direct influence on SEO.

To summarize: The alt text is the most important factor for SEO optimization of images in WordPress, as it helps search engines understand the content of the image. The image description provides additional information, while the title and caption serve more organizational or aesthetic purposes.

Instructions for describing a picture

But what is the best way to describe images?

  1. Relevance is the key: The alt text should describe the content of the image precisely. Use clear and precise words to clarify what is shown in the picture.
  2. Include keywords: Integrate relevant keywords into your image captions. Remember that the keywords should reflect the context of the image and the page.
  3. Avoid overloading: Avoid “keyword stuffing”, i.e. the excessive insertion of keywords. Keep your alt tags natural and easy to understand.
  4. Unique captions: Every image on your website should have a unique alt caption. This helps search engines to index the various images correctly.
  5. Keep it short and concise: Limit your alt tags to around 125-150 characters to ensure they are easy to read and show up in search results.
  6. Note the context: Make sure that the alt text matches the content of the page and establishes the connection between the image and the surrounding text.
  7. Don’t forget accessibility: Remember that image captions are also used by people with visual impairments to understand the content of the images. Keep the descriptions informative and accessible.
  8. How to implement it: In WordPress, you can set the alt texts directly when uploading an image. To do this, select the “Alt text” option in the image editing window and enter your optimized description there.
  9. Don’t forget to check: Go through your website regularly to make sure that all images have alt tags and that they are optimized accordingly.
  10. Up-to-dateness is important: If the content of an image changes, don’t forget to adapt the alt text accordingly.

By specifically optimizing image captions in WordPress, you can improve your website’s SEO and increase your chances of ranking higher in search results. Take the time to review and customize your existing image captions and apply these tips when uploading new images.

Dieser Beitrag ist auch verfügbar auf: Deutsch (German)

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Published on - 23. Aug 2023
Modified on - 27. Mar 2024
Views - 30
Likes - 0

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