Set up Google Analytics and connect it to the Google Search Console

To connect your Google Analytics entry with the entry in the Google Search Console, you need a “Universal Analytics” (UA) entry.

You create this UA Universal Analytics enables you to measure and analyze activities on your website. The term “Universal Analytics” refers to the previous generation of analytics. Before October 14, 2020, this was the default property type for websites. The “UA” is still important, for example, to connect the Google Search Console(see ours Article). You can recognize Universal Analytics by the tracking code, which... mehr erfahren entry in Google Analytics Google Analytics is a web analysis service provided by Google. Google Analytics allows website owners to collect detailed statistics about their website users. These statistics include data such as the number of visitors, how long they stay on the website, which pages they visit, where they come to the website from (for example, from a search engine or another website),... mehr erfahren as follows:

Create property

1. Check on the Administration” page“ under Account to check whether you have selected the correct account. Then click in the column Property on Create property.
2. Enter the necessary details and then click on Show advanced options.
3. Activate the option Create Universal Analytics Universal Analytics enables you to measure and analyze activities on your website. The term “Universal Analytics” refers to the previous generation of analytics. Before October 14, 2020, this was the default property type for websites. The “UA” is still important, for example, to connect the Google Search Console(see ours Article). You can recognize Universal Analytics by the tracking code, which... mehr erfahren property.
4. Enter the remaining data and accept the terms of use. That was it!

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